Promoting Your Book With The Best Twitter Tips For Authors

Are you an author who is struggling to promote your book on Twitter? You want more followers, more engagement, and of course, more book sales. You see other authors killing it on Twitter, and you want some success yourself. So where do you start? Well, don’t panic. I have you covered in promoting your book with these Twitter tips for authors. I use these same Twitter strategies to promote my client’s book on Twitter.

Twitter can be a very much underestimated platform. Twitter doesn’t have the same kind of targeting that Facebook has. Instead, it’s a very open social media platform, where anyone can find your content through immense viral potential. You may have an audience of 50 people, but one retweet from one popular person can give your tweet a reach into tens of thousands of people or more.

Every author needs a Twitter account. However, you don’t need to tweet every day or every week to gain success on Twitter.

What Makes Twitter Good For Book Promotion?

Tweeting your way to book sales can be a thing. But it takes a strategy and time. Instant success is rarely a thing. One of the marketing advantages that Twitter has over other social media platforms is anyone interested in a subject can easily search for information. That means, if you tweet your topic well and use the right hashtags, people will be able to find you better. Tweets that are on topic and use relevant hashtags work with Twitter’s search functionality- making those tweets a potential audience magnet for you and your book.

How To Promote Your Book On Twitter

Powerful book promotion on Twitter can take less than 2 hours a week for authors.

Two hours a week is not that much time if it can result is successful book sales. Just think of you tweeting your book towards bestseller status. Sounds good right? But how? It is all about using the right social media tools and having a Twitter strategy for your book in place.

There is only one social media tool you need for promoting your book on Twitter. The tool is just for monitoring and scheduling tweets in the Twitterverse. The tool I recommend is either Hootsuite or TweetDeck. Both these tools essentially let you schedule tweets, monitor your book and author brand, and see who is talking about the things that matter to you.

For example, if you are a GrimDark writer, then you would use TweetDeck to help find other GrimDark writers on Twitter and monitor all of their conversations. It might sound creepy. However, your goal is to insert yourself into the current discussion and connect with other readers and authors who love GrimDark as well.

To further help you promote your book on Twitter, here are my top 5 Twitter tips for authors.

Top 5 Twitter Tips For Author

1. Smart Use Of Hashtags On Twitter

Twitter is the birthplace of hashtags, so make sure to be smart about it. According to research, two hashtags per tweet is the optimal amount!

2. Keep Your Messages Short On Twitter

Research shows that the best length for a tweet is around 103 characters. Keep it short and sweet!

3. Post At The Best Time On Twitter

On average, a Twitter post lasts for around 18 minutes. You want to use these 18 minutes to your advantage. Post when traffic is at its heaviest. These times usually are around 5-6pm, 12 pm sharp and 3 pm.

4. Use Twitter Lists To Curate Content

‘Twitter Lists’ is a curated group of Twitter accounts. You can create your own Lists or subscribe to Lists created by others.

• Follow these steps to create a List:
• Visit your Lists page via the gear icon drop-down menu or by clicking Lists on your profile page.
• Click Create List.
• Name the List & provide a description.
• Designate the List as Public or Private.
• Save the List.

5. Use Images To Gather People’s Interest On Twitter

Twitter isn’t just about sharing short messages. Use this platform to share quick informational images such as infographics. People are visual, and your tweet will pop out more if it has an image along with it.

Advanced Twitter Strategies For Authors

If you are seasoned Tweeter, then this section is for you. The only way to gain success on Twitter is to get better at it and to provide excellent content that offers value to your readers. To help you become better at Twitter here are some advanced tips.

Here are six advanced Twitter Tips for authors.

1. Find Your Target Reader On Twitter And Connect With Them

Following your target reader and commenting on their tweet will help you get noticed. You want your readers to connect with you on Twitter…well guess what they want the same thing. Why not be the first to make that connection. Third party tools like TweetDeck can help you find your target reader on Twitter.

2. Keep Track Of Public Opinion

Twitter is the best social media platform to track public opinions. Different social media tools can help your author brand monitor the surrounding change of public opinion and steer your Twitter campaign in the right direction.

3. Find, Follow, And Connect With Key Twitter Influencers

I love all types of influencer marketing. Twitter influencer marketing is actually underused- making it an excellent opportunity for authors to connect and work with Twitter influencers. Influencers on Twitter are key individuals that have influence over others and can drive their opinion and liking activities around a brand, event, or book. Influencers are mostly industry specific. So, make sure you connect with Influencer who are relevant to your book and brand.

4. Ensure Your Followers Stay Interested

The contents of your Tweet can make a difference in engaging your followers or making them click the unfollow button. The trick to making sure your Twitter followers stay engaged is to tweet your readers what they want.

Here are some key points to keep in mind while writing a tweet:

• The tweet should be either highly informative or extremely attractive
• Always include images, gifs or videos
• Tag top industry influencers in the image
• Include popular hashtags to increase the reach
• Create quizzes and contests to better engage with your readership

5. Use Direct Messages Wisely

You don’t want to excessively advertise your book when sending a direct message to any Twitter user. Instead, be polite and send messages that are personalized to each contact.

6. Build Trust By Staying Transparent

Transparency builds trust, which will automatically help you grow your following and book sales. It is essential to be real by not over-promising what you cannot deliver.

I don’t suggest doing ALL of the Twitter tips for authors. Instead, I recommend adding a few of these author tips into your strategy. Once you feel more confident, you can start using more and more of these Twitter tips for authors. Remember, an active Twitter network can help you power up your book promotion and sales.

Looking for more social media advice? Join my Authors only Facebook group where I will answer any of your marketing or publishing questions. Plus I am giving away my free 20 page social media guidebook that has over 100 tips for authors in it!