The Purpose:
William G. Anderson was launching the first book in his series, Shadowy Reflections. The goal was to get the book into bookstores across North America and use a PR strategy to drive offline book sales.
The Challenge:
Shadowy Reflections was William G. Anderson’s depute novel. Before we started creating and implementing a strategy, we first outlined and established his business plan for the book. The business plan acted as the foundation for all marketing and PR strategies.
The Result:
I worked with William G. Anderson to build partnerships and connections with influencers who could help us promote the book to a broader audience. Our first focus was to get testimonials from high profile influencers. Conrad Black and Margaret Atwood were two of the influencers we worked with who promoted the book and wrote testimonials.
The book was sold at Barnes and Noble stores across America. In Canada, the book was sold at downtown Chapter stores in every major city. The book was also featured as Chapters’ Heather’s Picks for a month.
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