Case Studies

The Purpose:

Co-authors, Dr. and Master Zhi Gang Sha and Dr. Rulin Xiu were publishing their new book, ‘Tao Science.’ Dr. and Master Zhi Gang Sha is an eleven-time New York Times bestselling author, a world-renowned healer, Tao Grandmaster, philanthropist, humanitarian, and creator of Tao Calligraphy. Dr. Rulin Xiu is a quantum physicist and string theorist and is the co-founder of Soul Mind Body Science System.

The Challenge:

At Talk+Tell, our goal was to launch the book to a new audience and introduce more people to the benefits of Tao Science. We wanted to use the book to help us build the authors’ a bigger online community.

The Result:

Before the book launch, we first focused on getting beta readers, testimonials, and book reviews. The reviews and testimonials worked to help us establish trust and authority with our target readers. In preparation for the book launch, we optimized Tao Science’s Amazon book page to increase conversions and books sales. We also organized an influencer marketing campaign for the book. We worked with over 20 hand-picked influencers to promote the book on social media. On the day of the launch, we had over one million impressions, and within 24 hours, the book had become an international bestseller.  

The Purpose:

My client, Charmaine, came to me with a fantastic story. Charmaine is a dietitian in DC, Washington, and her goal was to explain how a healthy diet can exist within every culture. At Talk+Tell, we worked with Charmaine to develop a PR campaign that would bring awareness to her story and business.

The Challenge:

Talk+Tell worked with Charmaine to develop a multi-level PR campaign. Our goal was to get her story covered by National media and to drive the traffic that the PR campaign would generate back to her business. To do this, we started by publishing an article that summarized her story and published it on her website. We then pitched her story to a few national media outlets. Huffington Post picked up the story instantly. I then worked closely with their Editor for over three months to further develop the article.

The Result:

The result of Charmaine’s article went beyond anyone’s expectations. The article went viral and had over one million reads within 24 hours. The Huffington Post’s Chief Editor also made it her top articles to read of the week. Other media outlets started taking noticed and shared Charmaine’s article to their audience as well.

Charmaine’s website and business received a boom of traffic and referrals. People, media, and influencers wanted my client’s opinion after reading the article. Yale University even invited Charmaine to speak to 700 of its students. Plus media and boards asked her to be a guest on their shows.

It has been almost a year since this article was published, and we still see the results come in. The article is now nominated as a finalist for a James Beard Award!

(Huffington Post told us that this is a tremendous honor!)

Getting the media’s attention and getting your story viral takes time and hard work. But putting in the hard work is 100% worth it!

The Purpose:

William G. Anderson was launching the first book in his series, Shadowy Reflections. The goal was to get the book into bookstores across North America and use a PR strategy to drive offline book sales.

The Challenge:

Shadowy Reflections was William G. Anderson’s depute novel. Before we started creating and implementing a strategy, we first outlined and established his business plan for the book. The business plan acted as the foundation for all marketing and PR strategies.

The Result:

I worked with William G. Anderson to build partnerships and connections with influencers who could help us promote the book to a broader audience. Our first focus was to get testimonials from high profile influencers. Conrad Black and Margaret Atwood were two of the influencers we worked with who promoted the book and wrote testimonials.

The book was sold at Barnes and Noble stores across America. In Canada, the book was sold at downtown Chapter stores in every major city. The book was also featured as Chapters’ Heather’s Picks for a month.

The Purpose:

Steve Tappin is the CEO of Xinfu, host of the BBC series ‘The CEO Guru,’ and is a CEO coach. Steve interviews and works with some of the world’s most prominent CEOs, sharing global CEO best practice and the latest advancements in the global leadership agenda. His book, ‘Secrets of Chinese Ceos’ shares 120 of China’s top chief executives’ secrets (and challenges) of success.

I worked with a fantastic team to help launch Steve Tappin’s book, ‘Secrets of Chinese CEOs’ and his book publicity strategy. ‘ His book’s main goal was to build new connections with CEOs and to give insight on how to do business in China.

The Solution:

Our focus was to build connections with top CEOs within North America. The best way to create those connections would be face to face. Our strategy was to coordinate a book launch in New York City.

The Result:

The book launch and book publicity strategy was a huge success. BBC filmed the whole launch, and Steve interviewed three of New York City’s top CEOs. High-profile business leaders, journalists, and CEOs came to the event to learn more about Steve and his new book. We also secured dozens of media coverage, including placement in BBC, New York Times, South China Morning Post, and others.

Purpose:

Retired NHL player and Olympic Gold Medalist, Theo Fleury wrote a new book called ‘Conversations with a Rattlesnake’ with his Therapist about his journey towards recovery. The goal was to share his personal story about how he healed to bring awareness to mental health further.

The Challenge:

Our goal was to generate buzz and public awareness around the book within the mental health community.

The Result:

We coordinated a cross-Canada book tour. Where we scheduled media interviews and book signings at Costco, bookstores, aboriginal communities, and jails across Canada. Our strategy behind planning book signings and talks at aboriginal communities and jails was to bring the media to us. This strategy resulted in more media coverage for the book.

Media Highlights

From Theo Fleury Book Tour (not all interviews are listed)

• The Star
• Global News
• Naturally In Niagara
• The Globe And Mail
• Edmonton Sun
• Simcoe
• Ottawa Citizen
• The Record
• CBC
• Calgary Sun

Purpose:

Leah Goldstein, the author of  No Limits, has an incredible life. Leah has cycled across America, was a World Champion Kickboxer, and was once an Israeli undercover police officer. Now she is a bestselling author, where she shared her whole life story in her book, No Limits.

The Challenge:

Our goal was to successfully launch her book, generate book reviews, and gain media attention.

The Result:

Leah’s book was launched at a successful event in Vancouver to over 50 people. We organized motivational speakers and sponsors at the event. We also conducted an Amazon bestseller campaign and PR campaign. The result was Amazon bestseller status and interviews in local media outlets within the Kelowna and Okanagan, and Vancouver areas.

People Who Gave Testimonials Include:

• Clara Hughes O.C. 6-Time Olympic Medalist
• Dr. Jim Afremow Ph.D., Author of The Champion’s Mind: How Great Athletes Think, Train, and Thrive
• George Thomas Race Across America Finish Line Announcer, Race Across Oregon, Double Trouble, Ring of Fire Director and The Natchez Trace 444 Director

Media Highlights:

• City TV Vancouver, Interview on Breakfast Television
• Vancouver Magazine
• Canadian Cycling Magazine
• Kelowna Capital News
• Jewish Post
• News1130