The Purpose:
Co-authors, Dr. and Master Zhi Gang Sha and Dr. Rulin Xiu were publishing their new book, ‘Tao Science.’ Dr. and Master Zhi Gang Sha is an eleven-time New York Times bestselling author, a world-renowned healer, Tao Grandmaster, philanthropist, humanitarian, and creator of Tao Calligraphy. Dr. Rulin Xiu is a quantum physicist and string theorist and is the co-founder of Soul Mind Body Science System.
The Challenge:
At Talk+Tell, our goal was to launch the book to a new audience and introduce more people to the benefits of Tao Science. We wanted to use the book to help us build the authors’ a bigger online community.
The Result:
Before the book launch, we first focused on getting beta readers, testimonials, and book reviews. The reviews and testimonials worked to help us establish trust and authority with our target readers. In preparation for the book launch, we optimized Tao Science’s Amazon book page to increase conversions and books sales. We also organized an influencer marketing campaign for the book. We worked with over 20 hand-picked influencers to promote the book on social media. On the day of the launch, we had over one million impressions, and within 24 hours, the book had become an international bestseller.
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