Our story

Self-Publishing Books That Sell Like Mad

You poured yourself into your book, and it deserves to be read. But how are people going to find it? By having a book marketing and PR strategy. But all too often, this can come as an afterthought. Do not make this mistake!

Most publishing agencies will expect the author to figure out book marketing and PR on their own. This mindset has trained authors to not incorporate PR and marketing into their book production, which is the biggest mistake an author could make.

If you ignore PR and marketing no one outside of your friends and family will read your book.

Every single successful business, in every industry, has marketing and PR behind them to help gain traction with their audience. So, why don’t authors?

At Talk+Tell, we are here to shake up the self-publishing industry by inserting PR and marketing into the whole production process of publishing a book. Why? So you can make more sales and become a bestseller.

You put your heart, soul, and self into your story. You know your book is fantastic. You know people are going to fall in love and feel inspired when they read it. But first, your book needs to be found. This is where Talk+Tell comes in.

Below we have listed 18 steps we take to successfully self-publish a book. Each step of the self-publishing process listed below is customized to bring out the best of your story.

Your manuscript is finished
Beta readers review your book and provide feedback
We create a business plan around your book
We outline who your target reader is
A marketing plan is outlined
A professional editor works on your manuscript
A final proofread is finished to ensure your book is perfect
Typeset cleans up and organizes the font
We write a compelling book description and bio that sells
Registration for ISBNs and Barcodes
Copyright is done so your hard work is protected
Your book cover is designed
Production and distribution is scheduled
The media kit is created
Author website and all social media channels are set up
Your book is published
We throw a Launch Party
Your book gains traction with marketing and PR

Don’t let these steps overwhelm you. We are here to help make the self-publishing process seamless and to ensure it ends in sales for your book!

Talk+Tell is not your average publisher. We are a boutique self-publisher and take a custom approach to self-publishing an author’s book. Our most significant difference is that we design publishing plans that fit within an author’s budget without HUGE overpriced fees. In addition, every publishing plan we create incorporates PR and marketing that is customized to your book. From the very beginning, we create beautiful books that sell and get read. We also welcome authors to work with us at any stage of their book.

Before choosing to work with us, it is essential to know the four main types of publishing options out there.

1. Traditional Publishing

Traditional publishing is where the company will purchase and own the rights to an author’s book. In return, the author will get a small percentage of the book’s sales and sometimes even an advance. The pro of working with a traditional publisher is that they pay for the production of the book. However, for first-time authors, the traditional publisher will only promote the book for the first few months after the launch date. If the author’s book doesn’t sell within those early months, then it is left behind and forgotten. Another con is that the author will no longer own their book and will have no creative control.

2. Hybrid Publishing

Hybrid publishing is where the authors pay a reduced price to the company to publish their book. In most cases, the cost to work with a hybrid publisher is the same as paying a self-publishing company. The only difference between a hybrid and a self-publisher is that the author will share their profit with the hybrid publisher. The pro is that authors who work with a hybrid publisher will get to divide the responsibilities with them. A con is that authors must use their own resources to hire public relations and marketing experts to generate book buzz. In addition, authors must always go through the hybrid publisher to make any small or large change to their book, which can have added costs. Even if the author could do it themselves.

3. Self-Publishing

Self-publishing is where the author pays to get their books published. The pro is that the author will retain 100% creative control and profits. The con is that, unfortunately, there are companies out there that like to scam authors by mass-producing books with no quality control. At Talk+Tell, we ensure our authors don’t have this experience by giving them a personal touch and only accepting books we also believe in and know will be successful.

4. Amazon

Amazon started in the book business and has grown to help authors successfully self-publish their books all on their own. Amazon offers a do-it-yourself approach to self-publishing. The pro is that it is an excellent service for authors with little to no budget. The con is that there is no quality control and no expert advice. The majority of authors who take a DIY approach will not see success. The key to publishing a book that sells is to ensure it is produced to the highest standards.

Imagine your book has gone through the editing and typesetting process. Your words are all polished up. You have had countless meetings with your designer to create the perfect cover. Now your book is finished, printed and in your hands. Your book is published! Ready to be marketed, promoted, and read. Your self-published book is not only going to generate sales, but also give you new business results, opportunities, and so much more.

Your dreams, thoughts, narrative, life, journey, blood, sweat, and tears are now real, and you are holding it in your hands.