Case studies
Launching A Book As An International Bestseller
The Purpose: Co-authors, Dr. and Master Zhi Gang Sha and Dr. Rulin Xiu were publishing their new book, ‘Tao Science.’ Dr. and Master Zhi Gang Sha is an eleven-time New York Times bestselling author, a world-renowned healer, Tao Grandmaster, philanthropist, humanitarian, and creator of Tao Calligraphy. Dr. Rulin Xiu is a quantum physicist and string…
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How I Helped One Of My Clients Go Viral
The Purpose: My client, Charmaine, came to me with a fantastic story. Charmaine is a dietitian in DC, Washington, and her goal was to explain how a healthy diet can exist within every culture. At Talk+Tell, we worked with Charmaine to develop a PR campaign that would bring awareness to her story and business. The…
Book Publicity For Shadowy Reflections By William G. Anderson
The Purpose: William G. Anderson was launching the first book in his series, Shadowy Reflections. The goal was to get the book into bookstores across North America and use a PR strategy to drive offline book sales. The Challenge: Shadowy Reflections was William G. Anderson’s depute novel. Before we started creating and implementing a strategy,…
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Book Launch and Book Publicity For BBC’s ‘The CEO Guru’
The Purpose: Steve Tappin is the CEO of Xinfu, host of the BBC series ‘The CEO Guru,’ and is a CEO coach. Steve interviews and works with some of the world’s most prominent CEOs, sharing global CEO best practice and the latest advancements in the global leadership agenda. His book, ‘Secrets of Chinese Ceos’ shares…
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National Book Tour for Retired NHL Player’s Book
Purpose: Retired NHL player and Olympic Gold Medalist, Theo Fleury wrote a new book called ‘Conversations with a Rattlesnake’ with his Therapist about his journey towards recovery. The goal was to share his personal story about how he healed to bring awareness to mental health further. The Challenge: Our goal was to generate buzz and…
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Book Launch For ‘No Limits’
Learn how we helped successfully launch the book ‘No’Limits’.